A Guide to Google Penguin 4.0 Updates
Google has recently announced the changes in their algorithm through the introduction of Google Penguin 4.0. Google has placed Penguin in its core ranking algorithm. Any changes done on your website will be reflected or refreshed in real time so you will see the affected pages after it has been reindexed.
With this Penguin update rankings depend on spam signals, and rankings are adjusted accordingly; it no longer depends on the whole website. what this means is that Penguin can influence specific pages, sections or wide areas of a website.
How will this affect SEO specialists and website owners?
There are other indications that your website has been penalized aside from losing traffic significantly. Here are some of these observations.
You should look at your keyword ranking, and not only traffic jobs can indicate a penalty.
Another indicator is a decrease in sales, conversions and click-through rate.
Some other sign that can indicate a penalty is if you get a warning in Google Search console, a drop in rankings, and a sudden decrease in conversions.
Google will not send you any notification regarding the impact of the algorithm. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
You should check if your website has been penalized if the internal pages start to rank higher that your optimized pages. When wrong pages rank in search results it is not good. It Is bad because your optimized pages will not be seen by your targeted users so you can’t expect to convince people to visit your site with pages which are not optimized. Don’t expect customer to stay in your pages if they are not optimized.
Another indicator that your site has been penalized is if your website does not appear on the top Google SERP even if you used your own brand terms.
If you find your website under penalty you need to develop a recovery plan.
With this Google update what it aims to do is to improve the search experience of its users. With these updates, SEO specialists and website owners are encouraged to change the way they work and eliminate the use of black hat SEO techniques.
Below are some benefits that Penguin 4.0 gives to SEO.
With these new updates, SEO specialists can restore ranking and traffic issues faster.
It is now in real time that data is refreshed with Penguin 4.0. Actions will be assessed in real time so if you remove links, then refreshing It will show that results of that action.
Penguin 4.0 update is believed to be a win-win game. IF SEO specialists and website owners use white hat SEO techniques then they will be rewarded accordingly. For searchers, the SERP would be more useful.
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