FOR IMMEDIATE RELEASE
(Tujunga, California)– According to online marketing reports released earlier this year, consumers conduct more than 10 billion searches each month on Google alone. Further research reveals the public’s faith in paid ads remains on a downward trend while organic search results continue to gain credence. This comes as no surprise to the internet marketing team at Happy Contractor who have witnessed the evolution of the industry for two decades. In light of these developments, spokesperson Kim Hopkins has launched the company’s new website.
Hopkins elaborated, “SEO is crucial for any business regardless of industry or scope of its customer base, but contractors have a very specific set of needs. They typically operate on a local basis, so they need to outrank other area companies offering the same types of services. Outranking them in position on search engine results pages is part of the picture, but the term also extends to other elements. At Happy Contractor, we’ve been focusing exclusively on designing and optimizing websites for contractors since 1996, and we know what it takes to help them draw in business.”
Attractive and user-friendly design remains high on consumers’ lists of expectations; at the same time, almost 60 percent place emphasis on mobile website functionality. Those performing local searches for Contractor Websites such as plumbers, electricians, HVAC specialists and construction teams show particular interest in ratings, customer reviews, clearly visible location information and detailed “about us” sections. Pictures, video and well-written content exhibiting knowledge of their respective fields serve to further convince prospects of a specific contractors’ qualifications.
From a behind-the-scenes perspective, search engines are equally interested in written and visual content. Sites with content rich in relevant keywords and phrases, clean coding and optimized alt-tags, metatags and anchor text among other technical aspects are those given highest priority by web crawlers when a search is performed. Links to and from other trusted industry-related website likewise boost visibility.
Concluded Hopkins, “Our mission is to optimize clients’ websites to catch the attention of the search engines so they’ll have a better chance of being seen by local customers. Our new website offers contractors the elements they expect as consumers while giving them a better idea of what our contractor seo services can do for them as an internet marketing firm created by contractors and catering only to their unique needs. We encourage those in need of a new website or a revamp of their existing one to give us a call to schedule a free consultation.”
About Happy Contractor:
Riding the leading edge of the internet marketing wave since 1996, Happy Contractor is dedicated to boosting contractors’ online appeal in the eyes of potential customers as well as search engines.