Lessons Learned from Years with Websites

The Google Penguin Update

Since the Panda update in February 2011, Google rolled out one of its most talked about algorithmic changes on the 24th April. Because it impacted so many websites, causing many to lose rankings and in the process, most of their web traffic, it has been talked about so much.

For most businesses that rely heavily on traffic referrals from Google, this can be catastrophic to say the least. But why were so many websites affected by the “Penguin update” and what is it exactly?

To find information, most of us use Google in some way or another and it is Google’s job as the leading search engine to make sure that the results that it produces are relevant and of a high quality. Users maintain their faith in Google and continue to use the service that way. The latest update was said to be for webmasters that were over optimising their websites, building spammy back links and generally abusing the Google guidelines in order to rank better within the organic search results. To make sure that sites that over the years had been gaming the system somewhat, would be penalised by the algorithmic filter and demoted in the search results is the reason that Penguin was implemented. The 3.1% of search queries which was said to be affected by the update, considering that Google receives hundreds of millions of search queries every day, it means that it equates to millions of websites being penalised.

The Penguin update is not a manual penalty which is worth noting, where a human has followed say a spam report and taken action. An algorithmic update which filters out sites based on certain criteria which assesses whether or not a site has been over optimised or been building spammy back links is what the Penguin update is.

Just after the 24th April, if you lost pretty much all of your websites traffic from Google then it is pretty likely that you were hit by it. Appearing to retain their page rank and continuing to be crawled and indexed are the sites, which is one thing that is noticeable. If you obtained many low quality links or paid links, links that were pointing to your site previously have also been devalued means that these sites have now been devalued. Due to a devaluation of those incoming links, this can appear to be a penalty but in fact is purely a natural drop in rankings.

The future of marketing of your site is clear for us. You will need to start adopting a different approach to your online marketing if you have been affected by the Penguin update.

Cited reference: useful site