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Blogging and article marketing go hand in hand. One of the most frequently asked questions is “can you use your articles on your blog?”
The answer is not only a huge YES! In fact, if you don’t use your articles on your blog, you leave a ton of traffic on the table.
3 ways to redirect your blog content
1) Entire article / parts of your article – You can re-destine all content for a blog post. This is a great way to create multiple blog posts when you have a lot of articles. While you can do this, it’s generally not a strategy that I recommend.
Why?
Because you can get more than one blog post from your content. You can turn most articles into a series of blogs. If you’ve written a 7-tip article, it could be a series of 7 blog posts. You can also turn the subtitles in your content into a series of blog posts.
2) Begin the article – Another strategy I recommend is starting an article in a blog post and then using the “more” tag. Instead of putting the entire article in one blog post, you can start an article in a post on one page and then end it on another page in your blog.
On your WordPress blog, you use the ‘more’ tag for this, and all good blogging platforms have a way of doing this.
And don’t cut off the article anywhere. Build an “article intrigue,” but continue as an article at a crucial moment to keep the reader excited about reading the rest of the article.
3) Blog for EzineArticles – This is my favorite blogging strategy that can be used to drive traffic to my articles. In this strategy, you start an article on your blog. Make sure to use a persuasive title to grab the reader’s attention. Then, at a key point in the article, you encourage the reader to “click here to read the rest of the article” and submit them to your article on EzineArticles.
When I first started experimenting with this strategy, I was wondering if people would mind visiting more than one place to read an article. The consistent feedback I get is that once you’ve got their interest, they don’t mind being referred elsewhere to finish the article.
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Source by Jeff Herring