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In addition to being a company known for its many achievements in the industry, Dell’s achievements also include being green. As the first major computer company to become carbon neutral, Dell has always done its best for green living, always practicing recycling the Three Rs, always with recycling aid in mind. As part of its operations, Dell has implemented a company-wide energy management program that automatically shuts down machines at night and during periods of inactivity. The act is equivalent to avoiding the production of around 8,500 tons of carbon dioxide. Another step the company has taken to reduce waste is Dell’s requirement for logistics service providers to use biodiesel for part of their energy needs within a year. Other effects of recycling include sourcing 35 percent of US energy needs from clean and renewable sources, assessing emissions from vans and buses, requiring supplier vehicles to have unacceptable emission levels, repairing vehicles within ten days, and eliminating all brominated agents from use. flame retardant and polyvinyl chloride.
Dell’s president and CEO Michael Dell says the opportunity to make information technology green must be seized now, adding that in the future people should look back and give green IT credits to help mitigate the effects of climate change, strengthen global industries and charting a new and thriving low-carbon economy.
Dell’s recycling initiative includes an environmental website. ReGeneration is an online platform that allows people to participate in caring for the environment and connect with other people through projects and competitions. The site uses fun activities to show people how recycling helps the environment.
Among the many green projects that Dell has undertaken are:
• Plant a Tree – a program in partnership with the Conservation Fund and Carbonfund.org that gives customers the option of planting trees and offsetting CO2 emissions from a computer.
• Plant a Forest for Me – a program that enables organizations around the world to facilitate the planting of trees as part of sustainable reforestation projects. Partners include AMD, ABN, AMRO, Ask.com, CGI, Staples, Salaesforce.com, Targus, and WellPoint.
• Reconnect – A computer recycling program in partnership with Goodwill Industries for consumers who wish to recycle unwanted computer equipment by leaving their computers at Goodwill Donation Centers.
• Dell Exchange – Free online exchange program that allows US customers to protect their electronics from landfills by exchanging them for Dell gift cards.
• Dell Greenprint Advisor – Dell Earth’s online resource that helps organizations become greener and more efficient. The questionnaire will help the organization see how sustainable it is and suggest where to focus future activities.
Dell’s numerous green efforts, along with the ReGeneration motto “reduce, reuse and recycle” have been successful in promoting recycling, bringing the company no. The 1st 2009 Corporate Sustainability Ranking reported by Technology Business Research (TBR), one of the world’s leading high-tech market research and consultancy firms with a focus on computer and software analytics. Thanks to the various recycling processes it currently employs, Dell is seen as a good example for other tech companies that can take steps to reduce their own carbon footprint.
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Source by Sunshine Chen