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A painter who understands color trends and pays attention to what is happening in his market cannot help but conclude that color is more important to the homeowner than ever. If any painter or homeowner doubts it, just browse through some of the most popular home furnishing stores. Most likely, you will find current color cards and books from leading paint manufacturers to help customers coordinate colors and furniture.
Paint manufacturers rely on accurate color forecasting.
Paint manufacturers spend a lot of money researching and interpreting color trends. If they fail to get the right colors during a trend change, it will mean a huge loss of sales for competitors whose color palettes reflect the change in color trends. Paint manufacturers will not only lose direct sales to the homeowner, but will also lose a lot of sales to a refinisher looking to keep their customers happy. The right color palette is paramount.
Paint manufacturers define color trends by studying the following social dynamics.
1. Economy
2. Politics
3. Technology
4. Lifestyle issues
5. Green Movement 6. Pop culture
The above list is just some of the more important dynamics considered in their research. From this research, one thing has become clear about 2009; the color will be very popular.
Leading paint manufacturers are introducing lines of similar colors.
Due to my profession, I am exposed to new color palettes and new color trends they represent. There has indeed been a color shift that is in demand. If you compare the quality institute Rohm & Hass Paint’s color forecast with the Benjamin Moore, Pittsburgh Paints, Porter Paints and Sherwin Williams color palettes, you will notice many similarities in the colors offered.
An international association of design professionals called The Color Marketing Group, which is responsible for keeping their finger on the pulse of color trends, predicts that in spring 2009 consumers will move to bluish roses, earthy greens and bright yellows, turquoise, magenta and the lightest whites.
Green traffic has an impact.
Almost every color collection has been influenced by ecology. Some paint companies call green the new neutral shade. The environmentally friendly colors of ferns, palm trees, sage and pine, mixed with pure blue or scuba, give you the feeling of being outdoors. It will be popular to combine warm browns with a sandy tan to create an environmentally friendly aura.
Another example of this trend is the Benjamin Moore color called Split Pea. Split Pea is predicted to be one of their hottest colors in 2009.
Sherwin Williams’ director of color marketing says people have opted for the color green, switching to a greener shade of gray.
Similarly, the “Voice of Color” program by Porter Paints and Pittsburgh Paints is characterized by a very diverse eco-color palette.
1. Fair trade warm organic colors
2. Eco Techno balance between primary and neutral colors
3. EcoLoco colors of bold pink, blue and orange meet acid green, symbolizing expression of freedom of expression
4. Vintage colors with a winter palette from pale, spider blue to paper that has turned to creamy yellow with age
Rich and calm colors will be popular. Rohm & Hass has a color palette called Returning Home that includes rich cranberry reds, pumpkin oranges, warm browns, and deep blues. Similarly, Benjamin Moore has a color palette called Homey that includes color names such as Cherokee Brick, Gypsy Pink.
The plum and purple colors continue their regal influence, however orange becomes more muted and slightly more elegant.
Those who lead the way (designers, architects) place more emphasis on cleaner, less confusing colors of dark greens, periwinkle, violet and medium neutral with pure colors of red, yellow, green, peach and blue.
As a paint contractor, I recommend that trend-conscious homeowners first find out when new color swatches will arrive at leading paint stores and then compare the colors of 3 or 4 different paint manufacturers. An analysis of these color palettes gives you an idea of ??the color trends in the near future.
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Source by Nicky Taylor