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Over the past few years, many companies have made every effort to ensure that their company is ecologically sustainable. One of the main areas of motivation in this regard is the growing preferences of customers in relation to companies that are aware of environmental protection. ,. For example, according to a study by Harvard Business School of 180 US companies (published in 2011), it found that companies classified as “high sustainable” outperform those classified “low sustainable”. Moreover, there are companies that have managed to reduce their carbon footprint despite difficulties. This essay will focus on how businesses can become green.
First, businesses can go green by making sure their products are minimally packaged. This tip is especially useful for retail items. This is to reduce the waste of non-biodegradable materials (such as many forms of plastic). Moreover, in addition to ensuring that its products are not over-wrapped, the company can also ensure that the packaging material is minimally harmful to the environment. An example of a successful company is LUSH cosmetics. It was the company that introduced packaging-free cosmetics. For products that do not require packaging, LUSH uses materials that are recyclable and biodegradable. In addition, all LUSH products are made with ingredients that have a minimal negative impact on the environment. Therefore, one practical way that companies can play their part in protecting the environment is by using minimal and sustainable packaging.
Second, businesses can go green by adopting manufacturing practices that reduce their carbon footprint. . This can be achieved by focusing on making its manufacturing operations as environmentally friendly as possible. . Companies can learn from IKEA, a Swedish furniture manufacturer. The company has made every effort to ensure that its operations are environmentally sustainable. For example, 50% of IKEA’s wood comes from sustainable foresters. In addition, all cotton comes from farms that meet Better Cotton standards. Thanks to these activities, the company reduced the consumption of water, energy, chemical fertilizers and pesticides. In addition, its stores are powered by over 700,000 solar panels.
Third, businesses can go green by making savings on their eco-friendly products. . This can be done by lowering the price of a product to make it more attractive to consumers. For example, Blissmo is an online platform that enables subscribers to purchase green, non-toxic and environmentally friendly products. It provides users with great deals and discounts which encourages subscribers to opt for the green option. The company operates a bit like a “green Groupon” and provides price cuts to business and services such as the EcoThin Wallet. This has benefited sustainable companies who now have a larger market in which they can grow to achieve increased sales. Consequently, this means that price reductions on environmentally friendly products are the key to attracting customers. Price reductions can be introduced if the company is able to reduce its costs. One way this can be achieved is through government assistance in the form of grants and subsidies that will reduce the overall cost of the business. Another possibility is to further develop and improve the company’s manufacturing operations, which will help it increase efficiency and achieve economies of scale in the long run.
Fourth, food companies can become eco-friendly by providing eco-catering. These companies can supply business events and lunches with food that is made from organic ingredients. They can also offer a range of food options such as free range meat along with vegan, gluten free and paleo meal options. It will appeal to nature lovers as well as health and wellness enthusiasts. For example, Eco Caters, a catering company based in Los Angeles, Washington and San Diego, aims to provide premium quality food catering that is handcrafted and completely from scratch, while minimizing environmental impact. They mainly do this by using local organic food purchased from ranches and farms that raise produce and animals in a sustainable and humane manner. Therefore, food companies looking to capitalize on the larger market can opt for eco-catering, helping them increase sales as well as reducing their carbon footprint.
Fifth, companies that have already achieved environmental sustainability in the workplace can do more for the environment by creating a ‘green application’. These apps should provide the necessary information to help users become green. They should also guide them towards a sustainable lifestyle. The application can be generic and cover a green lifestyle as a whole, or it can focus on specific areas such as environmentally friendly products and energy saving at home and at work. . Companies can also create educational apps to educate children about ecology. This will help them grow up and be aware of the environment.
All in all, there are many ways businesses can go green. In addition to focusing only on long-term profitability, companies should be environmentally conscious and be aware of the widespread problem of climate change. . According to Al Gore, former vice president under Bill Clinton, “The history of mankind and our relationship with the earth can be seen as an ongoing adventure or a tragedy shrouded in mystery. The choice is ours. ” Therefore, if companies are able to take action to reduce their carbon footprint and increase environmental sustainability, they should do so at all costs.
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Source by Amanda Ong