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As a business owner, there is absolutely nothing that says “you are on the wrong side” like using an autoresponder for e-newsletter marketing. There are a few different things you can do to get it set up properly so you can deliver messages to your mailing list, but they’re all pretty obvious.
In my opinion, the real challenge for an autoresponder is the number of people who get disabled by the word “autoresponder”. Now, why would you want an autoresponder, I mean come on, isn’t that meant to be a feature of your website? Now there are people who have autoresponders set up for sending e-mails, but in most cases when people use the term, they think, “I’m going to spam you.”
But it’s not spam if you give them permission. In this case, people thought so because it was a double-choice procedure. The autoresponder simply asked them if they wanted to hear from you. The problem is that it’s not a long-term solution for your business as it won’t get you any long-term sales as people will forget who you are, they’ll just get frustrated and unsubscribe. And when you unsubscribe, you literally can’t help it.
So what are you doing now? But you can have an autoresponder so your customers can come in and consent to your autoresponder and send you messages as if you were still a subscriber. But when it does, your subscriber list will explode. The point is, they’ll do it because they’re just signing up and want to be on your list. So just don’t fall for it and be careful who you trust in your marketing.
I assume you are using a WordPress blog, but the concept is the same for every blog. You can get an autoresponder that will automatically appear on your blog. Now of course, if one of your readers clicks on this and goes to your Facebook fanpage, it won’t be on your autoresponder list anymore. So be careful not to spam when using autoresponders.
The best way to set up auto-reply lists is to have a simple website, so when someone comes to your website if they subscribe and sign up, a single website will send that person an automated sequence of emails. Now there are many ways to implement this. And I like the one that’s pretty good.
Basically what it does is send four emails and then wait for them to click on one of the four things. If you’re a good friend, they don’t click on emails, then you get your Facebook friends, then they click on one of your articles (you can write and submit articles to article directories) and then maybe subscribe to your mailing list. If they then get into my space and register something, they will be sent straight to the newsletters. And if they like an article I wrote, they will unsubscribe and then I will stop sending them emails.
The best thing I found is that if someone subscribes to my mailing list but doesn’t download some of the articles I wrote right away then I won’t send them any newsletters. The reason is that if they don’t like my stuff, they will either unsubscribe or click the “Don’t send me anything” link. And if I email them afterward, they won’t know they like my stuff, which is fine because I won’t send them at all. But if they just subscribe but they like my stuff and don’t download some of my articles right away, they’ll download some of my stuff, they like it, and then unsubscribe from my mail list. This has happened to me twice so this is by far the best way to set it up. And it is very similar, it may seem a little weird at first, but you get used to it quickly.
And that’s really handy if you’re selling a product. Suppose you have a product. And you have a website that talks about the product. And I’m giving away this free report. And everyone who gets a free newspaper but doesn’t buy the product will automatically unsubscribe from your list. But they will subscribe to your newsletter forever so they can get your product every time you add it.
So you can do it. This will save you email addresses.